Paul D. Balsom

Advisory Focus

Independent strategic advisor to club owners, presidents, and sporting directors. Examines whether Health & Performance (H&P) infrastructure genuinely protects player investment and advises leadership on structural alignment, governance clarity, and capability continuity. Does not compete with operational practitioners – operates at board and ownership level, where availability is a financial and governance matter, not medical.

Professional clubs commonly allocate around 70-80% of revenue to player-related costs; H&P departments typically receive 2-6% of total budget. English Premier League clubs lose approximately £300m per year to injuries – many of which are preventable. Leicester City’s 2015-16 title season demonstrated this directly: 18 injuries, 96% player availability, only 19 players used across the entire campaign.

Engagement model: Paul works with a small number of clients concurrently, with engagements tailored to each organisation, retainer, project-based, or hybrid, delivered through a blend of remote and on-site advisory.